The rebound effect (or Jevons’ paradox) in IT performance monitoring
The Rebound Effect (or Jevons’ Paradox) is what destroys so many good initiatives. Example: you insulate your house and instead of the expected 40 or 50% energy savings, the gain is only 10 or 20% because you heat more comfortably. And since the electricity bill has gone down, you’re taking more baths and hanging out […]